Groundbreaking Announcement for Exciting New Technology
Today, in an announcement that everyone thought Nikon would make first, Kodak has unveiled an exciting new digital process, called Aromatography, that actually allows you to attach a sensation of smell to the pictures that you take. The best thing about this new technology, is that it is backwards compatible with what you already own. Double click on the picture above to go to Kodak’s website, where you can experience smell through the aromatized image examples that they have made available to demonstrate this exciting achievement. The implications for photographers is huge; imagine being able to provide your wedding client with not only pictures of their cake, but the smell of it, too. Really cool stuff, and I can’t wait to get my hands on it to try it out!!
Interview with the head of R and D at Kodak:
April 1, 2010 at 12:37 pm
WOW that is so unbelievably cool. Think of what this will mean for the magazine industry, particularly the fashion rags. you’ll have not only every scenter on offer vying for your nose’s attention, but food and drink ad’s will waft from the pages as well. I imagine that all together, the smells will blend to create an aroma that’s both palpable and nauseating.
the world just got interesting.
April 1, 2010 at 12:56 pm
I know, it’s going to be great. Hopefully, they put some photo-ads for deodorant in Sports Illustrated though.
April 2, 2010 at 11:20 am
You know, smell and taste go straight to the Hippocampus, versus all the other senses which have to find their way to long-term memory in more convoluted directions. It was talked about on Bob Edwards last weekend when some author was suggesting that Proust was the first Neuroscientist in writing endlessly about finding a certain cookie in Paris which brought back memories very strongly.
April 2, 2010 at 5:03 pm
Leave it to Andrew to spoil my April Fool’s party by turning the discussion into something credibly intellectual. j/k… No, I didn’t know that offhand, but thank you for that insight. That is really interesting considering that both major art byproduct of those senses, the culinary arts, wasn’t accepted as fine art until much later (after painting and sculpting, etc.). Given the direct link, you would assume that people would have realized the expressive potential sooner; then again, I believe it was the experiential aspect of eating and ingesting that delayed the “apotheosis”. Wonderful comments, Andrew, you are one of the most enlightening people I know, or sort of know. Damn internet…