Bakers Project:Design! at STL Fashion Week, part one.

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Last night, I shot my first round of images for STL Fashion Week, and cumulatively for me, it was ball of stress and anxiety that melted into a puddle of fun (somehow, that sounds more broadly suggestive than I meant it).  Anyway, the stress and anxiety was from not understanding where I was supposed to be at precisely the moment when I was supposed to be there, but I adapted.  In my case, this meant wandering around until I found the photographer’s area.  Once there, I discovered several others had beat me to the choicest real estate, so rather than try to shoot through or around them all night, I opted for over them when I discovered a bunch of chairs hidden behind a faux wall (yes, I stood all night on a chair of questionable construction, but at least I had sight lines).  continue–>

0Some of my “competition”.

From that point on everything when pretty smoothly, and I even got a chance to meet with Attilio D’Agostino, who I’ve come to realize is magically a part of a great many of the culture and nightlife offerings (if not organizing them, then writing about or photographing them; he did the Fashion Week promo that I posted earlier this week) of my new hometown.  Meeting him erased my suspicion that he was either a collective of elves operating under an Italian-sounding pseudonym, or a robot.  Amazingly, he seems like a pretty amicable guy, for all his flux.  The event last evening was called Bakers Project:Design!, and it was essentially a runway competition among the six finalists from an earlier online challenge.  It was hosted by Jillian Lewis, of Project Runway fame, and the winner was set to receive $30,000.  But before that could transpire, TLC’s Stacy London and Clinton Kelly, hosts of the television show “What Not To Wear”, took the stage, and surprised a girl in the audience, whose friends and family had nominated her for an attire transformation.

Here are the pics (All Nikon D300 with Nikkor 17-55mm f/2.8 or Nikon D50 with Nikkor 105mm f/2.8):

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5 The surprised girl and her family.

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The surprised crowd and their cameras.

8Stacy visiting with a fan.

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9Assuming that this guy is the Technical Director.

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Now, on to the runway event:

15Host, Jillian Lewis.

20One of the winning designer’s (Dragana Jovic) pieces.

25Dragana Jovic.

27Dragana Jovic.

29Dragana Jovic.

30Dragana Jovic.

31Spectators and sketch artist.

32Dragana Jovic.

35Dragana Jovic.

37Dragana Jovic.

40Jovic with her models and creations.

Click here for part two


One Response to “Bakers Project:Design! at STL Fashion Week, part one.”

  1. you got some really great shots, Jason! the chair was a clever way to improvise. maybe bring a pair of stilts next time–show up prepared! looks like it was a really fun event. some of the clothes look pretty spectacular–Jovic’s use of pleating detail and sculptural design is especially nice.

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