So I was sitting at home toying with my microwave frozen dinner (don’t ask), pushing the little raviolis around my plate and looking for anything but the Superbowl to watch on TV, when I saw a commercial for an art museum. I’ve never seen a television commercial for an art museum before, have you? It was for the The New Britain Museum of American Art in New Britain, Connecticut. After I got over my initial “Am I really seeing what I think I am seeing” reaction I kind of thought it was a bold move, and effective since I live in Connecticut part time and had no idea it existed. Now not only do I know it’s there, I want to go check it out.
So has anyone else seen anything like this? They also openly advertise that they are happy to rent out the museum for weddings, parties, corporate events, and are even able to provide catering if you should need it. Is this the way small museums are going to be staying afloat in turbulent financial times? I don’t have any particular criticism about it, but I also don’t know if these are common practices.
What do you guys think?
-Toni “bunnie” Tiller